For years, digital was just “another channel” in the media mix, struggling its way to get its fair share of spend within the campaign budgets, racing with other above-the-line and below-the-line channels such as TV Commercials, Out-of-Home applications, radio spots, magazines, newspapers, etc. It was even considered a positive indicator of digital transformation for a long time, having a digital spend above the industry average. What we had in those days was easily manageable via an inhouse dedicated team, or a digital agency.

As of now, with the boost of the pandemic rushing the digital transformation, there are multitude of disciplines, technologies, and skills to master in digital, to deliver an end-to-end digital marketing service. For this reason, the conventional marketing agency approach started to struggle to have all those traits in a single house because, each area of expertise requires years of mastery, which could neither be thought in schools, nor acquired via trainings.

UDIGI is a marketing consulting company which combines all these disciplines together by associating with the best-in-class experts and agencies in their field, each with their cutting-edge specialties around the world. UDIGI utilizes this network of expertise to deliver best possible digital service ensuring an unmatched customer experience.